Writing Tools Can Affect Comprehension

by Dave Pelland on April 23, 2010

Had an interesting reminder this week that the tool you’re using to create online copy can influence on how well your audience can understand that text.

Armed with a shiny new netbook, I was happily sitting in the local library drafting copy with the Google Docs online word processor. As I checked the text, I was surprised to see grade-level rankings at least twice the fifth- or sixth-grade ratings I usually shoot for, and reading ease scores way below my average.

(As an aside, aiming for a sixth-grade reading level score doesn’t mean you’re literally targeting 11-year-olds. It means that since your copy is going to be read on screen, you should use shorter sentences and paragraphs to make the text easier on the readers’ eyes).

Later on, I imported the copy into Word for cleaning up and formatting, and noticed that the paragraphs seemed frighteningly long and complicated. Since Google Docs uses a far wider screen than Word’s default margins, the effect is similar to typing on a landscape page.

A normal-looking paragraph in Google Docs is actually way longer than it should be for comfortable reading, and that increased length boosts your grade-level ranking and slashes reading ease dramatically.

The scores for this Word-created post? 6.1 grade level and 96.4 reading ease.

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