legislative victories in a variety of areas.
At a casual glance, the District of Columbia’s efforts to obtain statehood may not appear to be related to health care reform, but the NRA identified common threads related to gun ownership, and mobilized its legislative areas to defeat proposals it didn’t care for.
Whether or not you agree with the NRA’s stance, it’s hard not to be impressed with how the group maintains its laser focus on the Second Amendment and is able to reach its members and legislators so consistently.
For businesses and marketers alike, the NRA provides a good example of the importance of staking a position and sticking with it, and being able to demonstrate success with its core audience. The NRA says defending its views on the Second Amendment is the group’s primary mission, and looks for any opportunity to either defend that stance, or to refute what it views as challenges.
In addition, the NRA makes sure they share successes with their membership. Unlike some non-profits who seem best at fundraising, the NRA can point to a series of legislative and regulatory victories that reinforce its fundraising efforts and increase its credibility with a devoted audience.
In short, they’ve defined their message and reinforce it so there’s little doubt about their mission, what they stand for, or what they’ve achieved.
