There were lots of good insights and conversations at Podcamp Boston (my first podcamp), but one of the strongest that resonated with me could be summed up as “You have to know what your show’s about.”
That thought, shared in separate sessions by Chris Christensen (host of The Amateur Traveler podcast) and Len Edgerly (host of The Kindle Chronicles podcast) referred to podcasting, but it applies equally well to any form of content and content marketing efforts.
No matter the form–podcast, blog post, video, white paper, or status update–you need to start producing your content by figuring out what it’s going to say and why you are saying it.
And it’s not enough to just say your content is “about” something. You need to be able to fill in the blank that comes after “I want to say______.”
You also need to understand your goals for producing that content. Who are you trying to reach? How do you want to help them? What are you trying to accomplish?
By thinking about and understanding the answers to those questions, you’ll be able to produce more tightly focused content that will go further in helping you achieve those goals.
What’s your show about?
