marketing

The end of the year brought another round of last-minute appeals from a variety of charitable organizations seeking donations before the calendar flipped (metaphorically) from December to January. One caught our eye with an interesting message on the envelope – “Make one gift now and we’ll never ask for another donation again.” The charity was directly [...]

Spent part of a hot summer afternoon at a southern Connecticut beach, and noticed two approaches to airborne advertising above our heads – a plane towing a large banner, and another plane skywriting a message. The banner-toting plane was promoting a steak sandwich at Subway. Had I been hungry and in the mood for Subway, [...]

Interesting article in today’s NY Times about how the National Rifle Association has expanded its lobbying efforts to record legislative victories in a variety of areas. At a casual glance, the District of Columbia’s efforts to obtain statehood may not appear to be related to health care reform, but the NRA identified common threads related to [...]