From the category archives:

social media

What’s Your Show About?

September 26, 2011

There were lots of good insights and conversations at Podcamp Boston (my first podcamp), but one of the strongest that resonated with me could be summed up as “You have to know what your show’s about.” That thought, shared in separate sessions by Chris Christensen (host of The Amateur Traveler podcast) and Len Edgerly (host [...]

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Tweaking Photos in Your New Facebook Profile

December 10, 2010

As part of changes to the design of our profile pages, Facebook now displays the five most recent pictures in which you’ve been tagged. Which is fine if you’ve added the photos yourself, but could be a bit awkward if someone has tagged you in photos you’d prefer not to have displayed online. Fortunately, there’s [...]

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Promoting Your Business With Google Buzz

February 22, 2010

Google Buzz, the company’s latest entry into social media, offers yet another way to share status information with friends andfollowers. For a small business, perhaps the most powerful benefit of Google Buzz is the ability to easily update their Google Profile page, and to streamline the connection with their Twitter account. At first glance, Google [...]

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Business Week Slams Social Media

December 5, 2009

An article in the Dec. 14 Business Week slams social media and accuses proponents of making wildly inflated claims about how effective it can be. While the article makes some valid points about the disclosure of corporate information, it exaggerates those risks and overlooks the benefits of engaging customers and prospects with social media tools. [...]

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Twitter Invites LinkedIn to the Status-Sharing Party

November 10, 2009

LinkedIn’s status update feature has been a fifth wheel of social networking, trying to get users’ attention while people happily update their Twitter and Facebook accounts. That left-out feeling is going to fade over the next few days as LinkedIn rolls out the ability to connect your Twitter and LinkedIn accounts, and provides an option [...]

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How Small Businesses Can Use Twitter Lists

November 3, 2009

Twitter’s new Lists feature offers small business owners another tool for monitoring their communities, discovering prospects and highlighting their industry expertise. Lists allow users to highlight and organize Twitter users in a variety of ways. On one level, adding someone to a list organized around a given topic provides an endorsement that the person’s tweets [...]

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Facebook Redesign Tries to Reengage Dormant Users

October 26, 2009

Facebook rolled out several changes to its homepage layout Friday, and most of the attention over the weekend focused on the way the site’s former “Highlights” feed has been split into two screens. The “News Feed” and “Live Feed” deliver different experiences that can help users use Facebook more efficiently. (Set aside the contradiction between [...]

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Using Twitter for Real-Time Monitoring

October 16, 2009

As Twitter users share their thoughts in 140-character bursts around the clock, they’re collectively providing real-time, valuable insights into what a large group of people is thinking and saying about a variety of topics. Paying attention to Twitter’s emerging topics, or monitoring keywords important to your company, market or industry, can tell you what your [...]

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How Small Businesses Can Embrace Twitter (Part 1)

October 12, 2009

Although Twitter hasn’t hit mainstream users yet, it’s knocking on the door and attracting attention as a communications tool that offers powerful opportunities for companies of all sizes to interact with their communities and potentially expand their customer base. Notice that I mentioned interaction first in the previous sentence. That’s because the Twitter audience, while [...]

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