Social Media

Twitter Helping Companies Engage Customers
The crash of U.S. Airways Flight 1549 is just one of the latest examples showing how platforms such as Twitter are evolving beyond social messaging services into interactive news sources that corporate executives have to consider and monitor in their communications programs.
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Games Providing Social Ad Platforms
With video games expanding beyond their traditional demographic of young males, games developers are pushing so-called “casual” games that generate advertising revenue.
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Social Media Emerging as Customer Engagement Channel
Companies in a variety of industries are using social media platforms such as Twitter and Facebook to communicate directly with consumers about customer service issues or to promote their brands.
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Social Media: a New Political Animal
As the fall election campaigns kick into high gear, mobile technology and social networking tools are playing a part for both parties to communicate, raise funds and coordinate volunteers.
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Web 2.0 Opening Doors for Content and Threats
The growing enterprise use of consumer-oriented Web 2.0 tools such as social networking sites, blogs and wikis promises to increase corporate productivity, but their collaborative nature could also expose networks to a host of Web-delivered security risks.
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Web 2.0 Tools Fostering Collaboration – and Risk
As interactive Web 2.0 applications designed for consumer use make inroads into corporate settings, IT departments are racing to guard against data leaks and other information-security exposures.
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