If you're a writer, speaker or consultant, producing quality content demonstrates your expertise and helps you earn the right to book more business.Read More
Several sources -- including customer concerns and industry trends -- can provide a steady stream of content that helps you establish and reinforce relationships while highlighting your industry and technical expertise.Read More
The traditional benefits of thought leadership -- building or enhancing relationships by providing a reason for your professions to reach out, along with highlighting your insights and expertise -- can be diluted if you release that content during a busy industry conference.Read More
One of the common frustrations with collaborative content projects is a breakdown in version control - a problem caused by three members of a project team revising the third draft of a document while someone else is making further revisions to the second draft.
This challenge can be difficult to avoid without coordination of the drafts and, in many cases, manual comparisons of drafts to unify everyone's edits.
Effective version control is like a sports referee - it's most effective when you don't notice it. The people contributing to the project see drafts flowing back and forth smoothly, and may not realize or understand the work that's involved in coordinating the drafts and making sure that everybody's working on the latest version.Read More